Tagged - marketing

McLean Academy: Learning Snapshot – Competency Framework

Create a competency framework that is aligned with your organization’s values, goals, and objectives to ensure that the competencies needed to deliver on your business...

Case Studies: Develop Core and Leadership Competencies

Refer to these case studies for examples of implemented comprehensive competency frameworks.

Editorial Calendar Template

Use this template to determine the type of content to be shared across social media platforms, assign content authors, and schedule content posts.

Social Media Boolean Search Tool

Use this tools to customize, create, and execute Boolean search strings for a variety of roles and platforms.

HR Social Media Plan

Use this template to document social media goals, evaluate current social media practices, and record guidelines.

Social Media Metrics Tracking Tool

Use this tool to evaluate social media efforts and identify areas for improvement in posted content and across media channels by recording key metrics performance.

Develop an Employee Brand Ambassador Program

Social media is increasingly being used as the channel of choice for communicating and promoting the employer brand. Employee ambassador programs are a top emerging...
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Employee Ambassador Guidelines

Use this template to establish content standards and communicate program details to employees.

Social Media Policy

Use this template to create a robust and comprehensive social media policy to protect your organization from liability and mitigate potential risks.

Employee Ambassador Project Charter Template

Use this template to determine organizational readiness for an employee ambassador program, conduct a social media audit, and establish employee ambassador program details.
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